Job Description
Role context, responsibilities, and expectations.
Job Description
This is a remote position.
About the Client:
Making Good Strategy Happen
Good strategy gets lost in the gap between the idea and the execution.
They're a B2B marketing consulting firm that meets you at the intersection of strategy, technology and activation.
Job Summary:
Inverta is looking for an experienced Marketing Operations Technical Consultant. The mission of a Marketing Operations Technical Consultant is to design, document, and build technical solutions fitted to our clientís business requirements and project objectives. A successful candidate will engage directly with Invertaís clients, and collaborate with Invertaís internal team members, to lead requirements gathering and brainstorming sessions to translate business needs into technical specifications, blueprints, testing requirements, and documentation to be used for implementation, and execution.
The Marketing Operations Technical Consultant is focused on driving results for clients by bridging the gap between marketing strategy processes, technology, and data.
We are looking for someone who loves to help connect marketing teams with the process, governance, data, and technology in order to drive the consumer journey. Utilizing your fluency in Salesforce and either Marketo, Eloqua, Pardot, or Husbpot (among other ABM and martech tools), you will develop processes, frameworks, and recommendations for translating business requirements into actionable martech solutions.
The person best suited for this position is an organized problem solver who can identify many ways to solve a problem and can communicate the pros and cons of alternative solutions. The right candidate must be prepared to care deeply about their clients and the challenges they face and be an invested problem solver who is obsessed with making an impact.
Responsibilities:
Consult:
Consult with clients and the Inverta team to architect and execute scalable, technical solutions to support marketing initiatives across sales, marketing, and BI technology platforms.
Participate in onsite client engagements to educate and coach clients on the Inverta marketing automation framework for lead management, campaign design, nurturing, scoring, marketing operations, reporting, and complementary projects
Lead working sessions and workshops to develop potential solutions for business needs and challenges
Be able to listen to clients, understand the essence of their needs, design solutions, and scope a project with deliverables that address the key issues or pain points. Build frameworks to structure your deliverables. Be able to present your deliverables to articulate the value to the client.
Develop new services, update current ones, and be able to deliver a range of our service offerings. Collaborate with team members on service creation and deliverables. Share your knowledge and keep your skills relevant and current.
Aid the business development team in pre-sales engagements as needed
Be able to manage a variety of projects at once, stay organized, and keep on time with the day-to-day and the bigger picture.
Design and Architect:
Ensure sound integration, data, and business architecture design throughout all stages of the project lifecycle.
Lead design and development of proof-of-concepts as well as architecture design in the Marketing Automation platform.
Provide oversight and governance of best-practice standards and frameworks for clientís integrated MarTech stack
Document:
Create system-specific technical specifications, flowcharts, blueprints, testing requirements, and documentation according to which the solution is defined, managed, built, and delivered
Scope and document business requirements and work with the Inverta Professional Services team to transfer requirements into detailed project plans
Document key technical processes and procedures as they evolve
Build and Train:
Able to build solutions across MarTech platforms when required (especially more complex ones)
Able to raise issues, and work through issues that would prevent implementation
Aptitude for learning new systems, across different categories
Able to train other Marketing Operations Technical Consultants and Implementation Specialists on new solutions
Requirements
Education:
High School Diploma or GED, required
Bachelor's degree, preferred
Experience:
5+ years of marketing automation, marketing operations, and/or consulting experience, preferably in roles that span both strategic and tactical elements
In-depth knowledge and experience with leading marketing technology and CRM systems.
Experience with presenting/leading as an instructor or management consultant preferred.
Highly organized, detail-oriented skill set with ability to distill action items from multiple information sources. Project management experience a plus
Confident and articulate in front of all levels of management and experience. Ability to lead interactive workshops and take high level concepts and transform them into realistic solutions that clients can understand and implement
Strong knowledge of demand generation strategies, lead management, marketing operations, campaign execution best practices, data hygiene, and reporting
Proven ability to maintain and strengthen relationships between team members
Superior interpersonal and communication skills, both written and oral
Positive attitude, teamwork, highly motivated, resourceful, and creative.
Willingness to be onsite at clientís locations up to 25% of the time
Other Knowledge, Skills & Abilities:
Proficient understanding of responsive coding and design for both Email and Landing Pages
Knowledge of lead and data management, custom data, lead scoring, and analytics
Outstanding client service and proactive support skills
Exceptional communication and interpersonal skills
Experience with task and project management of multiple projects simultaneously.
Ability to work within a distributed team and foster teamwork
Self-starter who can work in a team and has a passion for "doing it right and getting it done".
Meticulous attention to detail and accuracy
Comfortable meeting deadlines in a fast-paced environment
Ability to synthesize many sources of information efficiently
Ability to articulate technical requirements and obstacles
Excellent presentation and verbal skills with technical, non-technical, end-user, and executive audiences
Ability to adapt in a dynamic working environment, learn quickly and solve problems
Ability to interpret technical and business objectives and needs, with attention to detail
License/Certifications:
Certification in at least one of the following Marketing Automation platforms, (Marketo, Eloqua, Hubspot, Pardot), Preferred
PERSONAL ATTRIBUTES AND QUALITIES:
You are a problem solver who brings fresh, original thinking to client problems.
You have a glass-half-full approach. You are unfazed by issues, persevering to find answers
You like learning new technologies
Self-aware, collaborative, open to and seeks feedback. Transparent.
Able to prioritize, multitask, and manage time effectively.
Takes ownership of deliverables.
Has strong initiative: self-driven and passionate. Doesnít want or need a lot of hands-on guidance.
Focused: able to detect signals from the noise, identify solutions, and prioritize execution.
Believes in truly getting to know people, invests in high-trust, high respect relationships, and provides healthy feedback proactively.
Enjoys helping and coaching others to be successful.
If you are a hard worker, love all aspects of marketing and interfacing with clients and never say ìThatís not my job,î please apply!
Must have Fiber Optic internet with at least 25 Mbps bandwidth
Must have a backup desktop or laptop with the latest OS
Must be able to work from 9PM-6AAM
Benefits
WHAT WE OFFER:
? Great Place to Work-Certified Company
? Premium HMO
? Holistic employee experience
? Work-from-home and hybrid work setup
? Rewards and incentives
? Monthly engagement activities
? Career advancement opportunities
? Paid referral program
Work Experience
5+ years