Social Media Manager

The Social Media Manager will be responsible for managing the company's social media presence and creating and implementing effective social media strategies. They will use platforms such as Canva to create engaging content that resonates with the target audience and drives traffic to the company's website. The Social Media Manager will also analyze and report on social media performance and make recommendations for continuous improvement. Key Responsibilities: Develop and implement effective social media strategies that align with the company's marketing goals. Create and publish engaging, high-quality content using platforms such as Canva. Manage and grow the company's social media presence on platforms such as Facebook, Twitter, Instagram, and LinkedIn. Monitor and respond to comments and messages from followers. Analyze social media performance and make recommendations for continuous improvement. Stay up-to-date with the latest social media trends and make recommendations for incorporating new tools and techniques into the social media strategy. Collaborate with other members of the marketing team to ensure a consistent brand message across all marketing channels. Requirements: Excellent writing and editing skills. Experience creating content using Canva or similar design tools. Strong understanding of social media platforms and best practices. Ability to analyze and interpret social media metrics. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Experience in social media management for a B2C company preferred. Education and Experience: Bachelor's degree in Marketing, Communications, or a related field required. 3+ years of experience in social media management required. Proven track record of creating and implementing successful social media strategies preferred. Working Hours: Full-time, with some evenings and weekends as required.