SEO Specialist

Job Description: We are seeking an experienced SEO Specialist to join our team. The ideal candidate will have a proven track record of improving search engine rankings, increasing website traffic, and driving business results through search engine optimization. The SEO Specialist will work closely with our marketing team to develop and execute SEO strategies that align with our business goals. Responsibilities: Conduct keyword research and analysis to identify high-impact keywords for optimization Optimize website content, metadata, and other on-page factors to improve search engine rankings Develop and execute off-page optimization strategies, including link building and guest blogging Monitor and report on search engine rankings, traffic, and other key performance indicators Stay up-to-date with industry trends and search engine algorithm updates Collaborate with content creators to develop and implement content strategies that align with SEO best practices Identify and troubleshoot technical SEO issues, including crawl errors, broken links, and website speed optimization Develop and execute local SEO strategies to improve visibility in local search results Provide recommendations for website design and development based on SEO best practices Qualifications: Bachelor's degree in marketing, business, or a related field Proven track record of improving search engine rankings and driving business results through SEO Experience with SEO tools such as Google Analytics, Ahrefs, SEMrush, and Moz Knowledge of HTML, CSS, and JavaScript as they relate to SEO Excellent communication skills and ability to work collaboratively with cross-functional teams Strong analytical skills and attention to detail Experience with local SEO and international SEO is a plus Google Analytics and Google Ads certifications are a plus