SEM Specialist / PPC Specialist

We are seeking a talented and experienced PPC Specialist to join our team. The ideal candidate will have a minimum of 2-3 years of relevant working experience and possess a strong understanding of digital marketing analytics. As a PPC Specialist, you will play a crucial role in analyzing data and utilizing insights to make informed decisions that drive successful campaigns across various platforms.

Key Responsibilities:

• Develop and execute strategic Google Ads campaigns to achieve business objectives and maximize ROI.
• Analyze campaign performance metrics and leverage data-driven insights to optimize and refine strategies.
• Manage and optimize display ads across Google, YouTube, and shopping platforms to enhance brand visibility and drive conversions.
• Conduct keyword research and analysis to identify new opportunities and refine targeting strategies.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
• Stay updated on industry trends, best practices, and emerging technologies to continuously improve campaign performance.
• Develop and implement PPC strategies to drive qualified traffic and achieve campaign objectives.

Requirements:

• Minimum of 2-3 years of proven experience in managing Google Ads campaigns.
• Proficiency in Google Ads platform and Google Analytics.
• Experience with performance maximum campaigns and demonstrated ability to drive results.
• Collaborate with cross-functional teams, including marketing, design, and product teams, to align PPC campaigns with overall business objectives.
• Detail-oriented with strong organizational and time management abilities.
• Experience managing display ads across Google, YouTube, and shopping verticals.

Working Conditions:

• Fully Remote – Equipment will be provided by the candidate.
• Full time
• Schedule – 9am to 6pm AEST