Facebook Media Buyer

Our client is seeking a skilled and experienced Facebook Media Buyer to join their dynamic marketing team. The ideal candidate must possess hands-on experience in running successful ad campaigns through Facebook. As a Facebook Media Buyer, you will be responsible for strategizing, executing, optimizing, and analyzing Facebook ad campaigns to drive targeted traffic, increase conversions, and meet marketing objectives.

Responsibilities:

• Develop and implement effective Facebook advertising strategies to achieve campaign goals and objectives.
• Create compelling ad creatives, including ad copy, images, and videos, that resonate with our target audience.
• Set up, manage, and optimize Facebook ad campaigns, including budget allocation, targeting, bidding, and scheduling.
• Conduct thorough audience research and segmentation to ensure ads reach the most relevant audience segments.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations to improve campaign effectiveness and ROI.
• Stay updated on the latest trends, best practices, and changes in Facebook advertising algorithms and features.
• Collaborate closely with other members of the marketing team to align Facebook ad campaigns with overall marketing strategies and goals.
• Maintain up-to-date knowledge of industry standards, competitor activities, and emerging technologies in digital advertising.

Qualifications:

• Minimum of 3 years of proven experience in managing Facebook ad campaigns for businesses or brands.
• Strong understanding of Facebook Ads Manager, including campaign setup, targeting options, ad formats, and reporting.
• Proficiency in data analysis and interpretation, with the ability to draw actionable insights from campaign performance metrics.
• Excellent communication skills, both verbal and written, with the ability to articulate ideas, strategies, and results effectively.
• Detail-oriented with strong organizational and time management skills, able to prioritize tasks and meet deadlines in a fast-paced environment.
• Creative mindset with a passion for digital marketing and staying ahead of industry trends.

Working Conditions:

• Fully Remote – Equipment will be provided by the candidate.
• Full time
• Schedule – 9am to 6pm AEST