Growth & Marketing Ops VA (Squarespace • GA4 • HubSpot) — 2-Week Sprint, $7/hr

Company: ALISE Systems — privacy-first senior safety monitoring (no cameras, no wearables)
Type: Temporary project (2 weeks) 
Rate/Hours: $7/hour USD, 15–20 hrs/week

Project Goal (why this role exists)
Turn our website and funnels into booked calls. You’ll publish 3 landing pages, wire up tracking (GA4 + Tag Manager), fix forms, and deliver a simple weekly KPI dashboard so our SDR’s outreach converts.

Scope & Deliverables (acceptance criteria)

By 72 hours from start

3 landing pages live in Squarespace (Families • RCFE Operators • PACE)

Clear promise headline, 3 bullets (No cameras • No wearables • Not Wi-Fi dependent)

“How it works” (Install ? Detect ? ALISE responds)

Short proof/“what we monitor”

Short form (Name, Email, Phone, Role/Org) + “Book a call” link

HubSpot form embeds working; thank-you page + auto-reply email with booking link

By Day 5

GA4 + Google Tag Manager events set and verified in Realtime: form_submit, click_book_call, tel_click (marked as conversions)

Search Console: sitemap submitted; any indexing issues noted with a fix list

By Day 10

Weekly KPI snapshot (Looker Studio or Google Sheet): Sessions, Top pages, Leads, Cost/Lead (we provide ad spend), Booked calls, notes on what to kill/double

Retargeting audiences created (Google Ads & Meta): all site visitors 30/60/90 days

By Day 14 (handoff)

QA pass + Loom walkthrough (pages, events, dashboard)

Mini-SOP (1–2 pages): how to publish a new page, add a CTA, and add a new event

Required Experience (must-have)

Squarespace 7.1: landing pages, forms/embeds, mobile tweaks

Google Analytics 4 + Google Tag Manager: create/test click & submit events, mark conversions

HubSpot (Marketing): forms, lists, simple automated email, UTM hygiene

Basic on-page SEO: titles/H1s, image compression, internal links, sitemap

Clear English for microcopy (headlines, CTAs, error messages)

Reliable PST overlap (minimum 2 hours/day)

Nice-to-have

Looker Studio dashboards, basic HTML/CSS, Canva

Creating remarketing audiences in Google Ads/Meta (no ad builds required)

Tools you’ll use

Squarespace, HubSpot, GA4, Google Tag Manager, Search Console, Google Sheets/Looker Studio, Canva (view-only access to Google Ads/Meta for audience setup).

How to Apply (subject line: ALISE-OPS-14D)

Email joyce@alisesystems.com
with:

Links to 3 live Squarespace pages you built

1 GA4 screenshot (any prior work) + 3 bullet insights you drew from it

A 60-second Loom showing you create a GTM click event and verify it in GA4 Realtime

3 headline options for “Prevent the fall. Avoid the citation.”

Your available hours (PST) and an internet speed test link

Shortlisted candidates will do a paid 2-hour test (wireframe 1 page + set one GTM event on our staging).

Project deadline: 14 days from start (all deliverables verified)

Compensation & Terms

$7/hour USD via Wise/PayPal

Completion bonus: $50 if all acceptance criteria are met by Day 14