Meta Ads + Attendance Specialist for Live Challenge Launch – UPcoming Deadline

Hey Future Team Member,

If your Meta ads portfolio is all eCommerce? This isn’t for you.
I’m looking for someone with proven results running ads for live challenges, webinars, or multi-day events — where success is measured by Day 1 attendance and engagement, not just cost-per-lead.

I run a 5-day live challenge for creative professionals. My last launch generated a 185% ROI despite major tech issues — the model works, but my Day 1 and multi-day attendance rates are the bottleneck.

Snapshot from my last launch:

• ~650 registrants
• Landing page conversion from cold traffic: 6% (needs improving)
• Day 1 live attendees: 60 (9% show-up rate)
• Attendance held steady once people were in the room (87% retention through Day 5)
• 37% of live attendees bought my VIP upgrade
• 6 sales calls booked → 2 sales at $2,700 each

Translation: The content converts beautifully when people actually show up live. I need more qualified people in the room on Day 1 — and coming back all week.

Zach (my Meta ads strategist) will be doing the heavy lifting to set up this launch’s ads and funnel. What I’m looking for now is a freelance partner who can maintain, optimize, and grow our results over time.

Your Role

• Run and optimize Meta ads during the live launch window, with a focus on registrations and live attendance — not just cheap leads.
• Track performance against clear KPIs (CPC, CTR, ROAS, cost-per-lead, Day 1 attendance) in both the ad dashboard and Kajabi.
• Use UTM tracking so we know exactly where leads are coming from and how they’re engaging before the event.
• A/B test creatives, headlines, CTAs, and funnel steps to improve performance.
• Suggest and collaborate on script tweaks, ad copy refinements, and retargeting flows.
• Advise and implement pre-challenge engagement strategies (email warm-ups, retargeting ads, group content) to lift Day 1 attendance and keep people engaged all week.
• Provide weekly performance updates with clear recommendations to improve cost per lead and attendance rates.

You Must Have

• Proven experience running ads for live challenges, webinars, or multi-day events — with attendance KPIs, not just lead gen metrics.
• Examples of past work showing Day 1 attendance % and the improvements you achieved.
• Strong targeting and creative testing skills for both cold traffic and warm retargeting.
• Ability to start immediately and have campaigns running within the first week.
• Excellent written communication in English.
• A warm, grounded, data-driven style — no hype, no jargon, no generic AI fluff.

Budget & Terms

• One-time onboarding / “get to know you” session to get you up to speed on my brand, Zach’s setup, and how we work.
• Ongoing weekly work: 4–8 hours for maintenance, adjustments, and small creative updates.
• Project rate: $800–$1,200 USD for the launch window (separate from ad spend).
• Ad spend budget: ~$2,700 USD for this launch.
• Flexible freelance role with the potential to grow into more hours and responsibilities if you’re the right long-term fit.
• You’ll work directly with me — no agencies, please.

How to Apply

Send me a short message with:

1. One example of a challenge or webinar you ran ads for — include niche, Day 1 attendance %, and how you improved it.
2. The one strategy you’d test first to lift my Day 1 and multi-day attendance rates.
3. Your favorite movie and why (yes, this is required).

Applications missing any of the above will not be considered.

Thanks,
Anne