Digital Marketing Manager – Financial Services

We are seeking a highly experienced and results-driven Digital Marketing Manager to join our team centered around our Website, specializing in Financial Planning for Businesses. The ideal candidate will have a solid understanding of effective digital marketing, with a specific focus on generating leads through social media and a proven track record of converting followers into customers. This is a full-time position that requires 100% commitment and dedication.


Responsibilities:
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• Developing and executing a comprehensive digital marketing strategy with a clear focus on lead generation and conversion.
• Managing and expanding our social media channels, including but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.
• Creating engaging and high-converting content, including written posts, articles, and infographics.
• Utilizing marketing automation tools like Make.com, n8n, Pabbly, or Zapier to optimize lead nurturing and conversion funnels.
• Creating and editing videos, including AI-generated videos, for various marketing campaigns.
• Actively engaging with our audience to foster community growth and drive conversions.
• Prepare and Execute Paid Marketing Campaigns
• Implementing and managing chatbot tools such as ManyChat to automate communication and lead qualification.
• Conducting in-depth topic research and writing articles that demonstrate thought leadership.
• Assisting with other tasks as needed to achieve marketing goals.

Important: 
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Please mention "Blue Elephant" in the title of your application letter to confirm that you have paid close attention to all details in this job description.


Your Profile:
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• Senior Digital Marketer with several years of experience in digital marketing
• Track record of successful lead generation and customer conversion via Digital Marketing is required.
• Proven Expertise in applying marketing automation tools such as N8N, Make.com, Pabbly, or Zapier.
• Proven experience in social media marketing across multiple channels.
• Proficiency in video creation and/or AI video generation.
• Fluency with Large Language Models (LLMs) such as ChatGPT, Google Gemini, Perplexity, or Claude.
• Exceptional English grammar and writing skills.
• Familiarity with MS Office (Excel, Word, PowerPoint) and Google Docs.
• A background in Marketing Software Development is preferred.
• A University Degree is required.
• Coding Experience required
• Minimum of 25 years old.
• Analytical and structured approach to work.
• Is a self-starter, trustworthy, loyal, and ethical individual.

We offer a dynamic work environment with an international team that is working fully remotely, and we are also able to adjust the job profile to your skillset and interests. There are ample opportunities to grow and take on responsibilities. We expect loyalty and dedication to make our output better and more effective.


Application Process:
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To apply, please forward the following to us:

1. A CV/Resume detailing your professional background and education.
2. Credentials showcasing your experience in managing social media channels and generating leads.
3. Answers to the three case study questions are provided below.


Screening Questions / Case Studies:
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1. Imagine a Facebook ad campaign costs $500 and brings 500 visitors to a landing page. Of these visitors, 10% sign up for a newsletter, and 2% of the total visitors make a purchase. The average profit per purchase is $20. What is the total profit from the purchases, and what is the return on investment (ROI) for this campaign?

2. You run an influencer marketing campaign that costs $1,000. It results in 500 new followers on our Instagram account. After one month, 5% of these new followers convert into customers, with an average customer lifetime value of $50. How much is the total customer lifetime value generated from this campaign? What would be the ROI for this campaign?
 

3. We plan to generate leads – people downloading our templates and/or inquire for our services from LinkedIn or Instagram. How would you design a marketing automation campaign to generate leads on an ongoing basis? Please explain how this could be implemented in an automation tool of your choosing.