PPC Specialist (Meta + Google Ads)

About Us: Evolabs Digital is a dynamic and innovative digital agency with a distributed team
and a global perspective. We specialize in providing tailored digital marketing solutions to a
diverse range of clients. Our team thrives on creativity, data-driven strategies, and delivering
outstanding results for our clients across industries.

Position Overview: We are seeking a results-driven PPC Specialist with a strong focus on both
Meta and Google Ads to join our team. In this role, you will be responsible for developing,
implementing, and optimizing paid advertising campaigns across various platforms, ideally both
on Google and Meta Ads. The ideal candidate possesses a deep understanding of PPC best
practices, data analysis, and a passion for driving conversions.

Key Responsibilities:
● Google Ads Management: Develop, implement, and manage comprehensive Google
Ads campaigns, including Search, Display, Shopping, and Remarketing.
● Meta Ads Management: Develop, implement, and manage paid advertising campaigns
on Meta platforms (Facebook and Instagram).
● Campaign Optimization: Continuously monitor and optimize campaign performance,
including keyword research, ad copy testing, bid management, and landing page
optimization.
● Performance Analysis: Analyze campaign data, identify trends, and provide actionable
insights to improve ROI and achieve client objectives.
● Budget Management: Effectively manage client budgets, ensuring efficient allocation
and maximizing return on ad spend.
● Reporting: Generate regular reports on campaign performance, providing clear and
concise summaries of key metrics and progress.
● A/B Testing: Conduct A/B testing on ad copy, landing pages, and other campaign
elements to optimize conversion rates.
● Collaboration: Work closely with other team members, including SEO specialists,
content creators, and designers, to ensure cohesive and effective marketing strategies.
● Staying Up-to-Date: Stay informed about the latest trends and best practices in PPC
advertising and digital marketing.

Key Qualifications:
● Experience: 3+ years of hands-on experience managing and optimizing PPC
campaigns, with a strong focus on Google Ads.

● Google Ads Expertise: Proven track record of successfully managing and optimizing
Google Ads campaigns across various formats.
● Meta Ads Expertise: Proven track record of successfully managing and optimizing Meta
Ads campaigns (Facebook and Instagram).
● Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret
data and draw meaningful conclusions.
● Data-Driven Approach: A data-driven mindset, with a focus on measuring results and
optimizing campaigns based on performance metrics.
● Communication Skills: Excellent written and verbal communication skills, with the
ability to clearly articulate campaign strategies and results.
● Technical Knowledge: Familiarity with Google Analytics, Google Tag Manager, and
other relevant PPC tools.
● Attention to Detail: Meticulous attention to detail and a commitment to accuracy.

Preferred Skills:
● Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, LinkedIn Ads).
● Experience with marketing automation tools.
● Familiarity with WordPress or other CMS platforms.
● Ability to work independently in a remote team environment.
● Excellent time management and organizational skills.
● Google Ads Certifications.

Why Join Evolabs Digital?
● Global Team: Work with a talented and diverse team of professionals across the world.
● Learning & Growth: Opportunities for professional development and growth within the
company.
● Remote Work: Enjoy the flexibility of working remotely, allowing you to maintain a
healthy work-life balance.
● Innovative Projects: Be a part of exciting, cutting-edge projects that challenge and
inspire.
● Vacation Leave
● Public Holidays
● 13 th Month

How to Apply: Interested candidates should submit their resume and a brief cover letter
explaining their relevant experience and why they’re a great fit for this role. Please include
examples of successful PPC campaigns you've managed and quantifiable results achieved.

Join us at Evolabs Digital and help shape the future of digital marketing for our clients
worldwide!