Paid Social Strategist and Ads Specialist

About Digital Hand

We're a Canada-based virtual assistant service dedicated to freeing up your time by handling the tasks that drain your energy and slow you down. From admin support to managing details, we match you with the perfect assistant so you can focus on what you do best and achieve more. Join our team and be part of a company that helps clients succeed by taking the busy work off their plate.

Position Overview

We are looking for a talented Paid Social Strategist and Ads Specialist to join our growing team. In this remote, part-time contractor role, you will design, implement, and optimize paid social media advertising campaigns that help our clients improve their online presence and drive business results. You will work closely with clients and internal teams to deliver effective ad strategies, analyze performance metrics, and continuously improve campaign outcomes.

Key Responsibilities

• Strategy Planning
  • Translate community-building goals into data-driven paid ad strategies on Facebook, Instagram, and LinkedIn.
  • Customize messaging and creative assets for each audience segment.
  • Build funnel-based campaigns: Awareness, Engagement, Conversion/Outreach.
• Campaign Setup & Management
  • Launch and oversee campaigns in Meta Ads Manager and LinkedIn Campaign Manager.
  • Use different targeting strategies, such as interest-based, lookalike, retargeting, and custom audiences.
  • Manage budgets, scheduling, bidding tactics, and define variables for optimization.
  • Conduct A/B testing for ad copy, creatives, formats, and audience segments to maximize ROI.
• Analytics & Optimization
  • Track key performance indicators (KPIs), including CTR, CPM, CPA, ROAS, and conversion events.
  • Identify performance trends, opportunities, and issues; make proactive adjustments.
  • Prepare structured performance reports with actionable insights and attribution analysis.
• Collaboration & Continuous Improvement
  • Serve as a reliable marketing partner to the CEO, using data to guide decisions.
  • Stay informed about platform updates, ad policies, and industry best practices.
  • Suggest new tests or campaign formats based on current trends and business goals.
  • Keep internal documentation of campaigns, processes, and lessons learned for future reference.

Qualifications

• 3+ years of hands-on experience running paid social advertising campaigns.
• Strong working knowledge of:
  • Meta Ads Manager (Facebook & Instagram)
  • LinkedIn Campaign Manager
  • Targeting strategies (lookalikes, retargeting, interest-based, etc.)
  • UTM tagging and conversion tracking
• Demonstrated ability to scale campaigns and optimize for both engagement and ROI.
• Strong understanding of funnel-based marketing and community engagement strategy.
• Experience building reports and presenting findings to senior leadership or business owners.

• Own laptop and stable internet connection for remote work.

   

Work Schedule & Engagement

This is a part-time, contractor role working remotely Monday through Friday, Eastern Time (US & Canada). Candidates must have their own laptop and reliable internet access to perform their duties.

Why Join Digital Hand?

Become part of a supportive, growing team that helps clients reclaim their time and focus on what they love. You'll have the flexibility to work remotely while applying your expertise in paid social media to valuable client projects. If you're passionate about digital advertising and want to make a positive impact, we want to hear from you!