Creative Strategist

Role type: Contractor

Compensation structure: Fixed base rate + Performance Pool(s)

Start Date: ASAP

Location: Remote

🎯 Here’s the opportunity:

Our paid creative engine needs a brain — and you're it. You’ll take swipe files, founder rants, and raw ideas and shape them into structured creative briefs that drive performance. This role is 80% paid ads, 20% smart organic repurposing.

You’ll work across UGC creators, editors, and founders to fuel a flywheel of content that performs. Hugely helpful if you can edit and produce at scale yourself — but you’ll also be managing 1–2 editors and are responsible for overall creative output.

You don’t need to do the editing (it helps) — but you do need to know what works and how to direct the vision.

What You’ll Actually Do:

• Build briefs for short-form videos, ads, and creative campaigns
• Turn swipe files, notes, and ideas into structured formats
• Use frameworks + AI tools to increase output
• Collaborate with editors and storytellers
• Review creative performance and iterate
• Work closely with our Heads of Product/Growth
• Oversee output of remote editors & graphic designer (and upskill them constantly)

📈 Core KPIs & First 90-Day Focus

• Volume of winning ads that drive sales and outperform targets
• Success rate of creative output (retention, ROAS, hook rate)
• Systemization
• New customers from paid ads
• Weekly brief volume

• 💼 Key Responsibilities

• Content Briefing
  • Own pipeline of idea-to-brief workflow
  • Use hooks, angles, and CTAs that are proven to work
• Collaboration
  • Align with founders on weekly creative priorities
  • Support UGC creators, editors, and graphic designers with strategic inputs
  • Oversee output of UGC creators, editors and graphic designers
• Creative Analysis
  • Obsess over other ads you see on the internet. What makes them tick? How can we try something similar?
  • Review ad and organic performance weekly
  • Adjust briefs based on retention, scroll rate, or conversions

• You Might Be a Fit If You...

• Use data to drive smarter creative bets
• Have experience in building creatives that convert.
• Love turning chaos into clarity
• Can write, brief, and analyze with equal skill
• Have experience briefing creatives in high-volume environments
• Can edit/create content yourself if needed
• Enjoy building high-output systems

• Other Goodies:

• You'll have the freedom to work from anywhere, at any time, with opportunities to travel with the AOM team and members.
• Regular check-ins with Head of Content – learning at lightspeed guaranteed.

• How to Apply

• Use the 🥝 emoji somewhere in your application. Show us you’re not just skimming.
• Apply here — and include:
• A sample brief you’ve written
• Your 3 favourite brand’s ads that you go to for inspo
• When the application asks for a challenge, this is it.