Paid Media Specialist

IN THIS ROLE YOU WILL:

Collaborate with creative teams to produce compelling ad creatives that resonate with target audiences while ensuring alignment with brand guidelines and campaign objectives.

Monitor and analyze campaign performance data to provide actionable insights that optimize strategies for higher ROI and lower cost-per-acquisition (CPA), ensuring campaigns meet performance targets.

Manage budgets, bids, and pacing across Facebook and Instagram, utilizing your expertise to make real-time adjustments that help meet and exceed client goals effectively.

Stay up-to-date with platform updates, industry trends, and best practices for Facebook and Instagram advertising, ensuring campaigns remain competitive and effective in a rapidly changing digital landscape.

Provide regular reports and updates to clients, detailing campaign performance, platform-specific insights, and strategic recommendations for future initiatives to enhance overall success.

Troubleshoot and resolve issues related to campaign performance, delivery, and audience targeting, employing your problem-solving skills to ensure campaigns run smoothly and effectively.

Conduct A/B testing and other experiments to refine targeting, messaging, and creative strategies specifically for Facebook and Instagram, leveraging data to enhance campaign effectiveness.

YOU WILL SUCCEED IN THIS ROLE IF YOU HAVE/ARE:

1+ years of experience in managing paid social media campaigns, demonstrating the ability to develop, execute, and optimize strategies that drive measurable results across various platforms.

A strong understanding of Meta’s Ads Manager, including its unique advertising tools and features, enabling you to create effective ad campaigns that leverage the platform's capabilities to reach targeted audiences.

Proficiency in analyzing campaign data, with the ability to interpret metrics and performance indicators to make data-driven decisions, optimize campaigns, and improve ROI.

Experience with a variety of bidding strategies, ad formats, and audience targeting options, allowing you to tailor campaigns that maximize reach and engagement while adhering to budget constraints.

Exceptional skills in writing compelling ad copy that resonates with target audiences, alongside the ability to collaborate effectively with design teams to produce engaging visuals tailored to each platform.

Strong organizational skills and the capacity to manage multiple campaigns and clients simultaneously, ensuring timely execution and delivery of all campaign elements across diverse social platforms.

Familiarity with A/B testing and optimization techniques, and experience using tools such as Google Ads, Google Tag Manager, Zapier, Instapage, and GoHighLevel to enhance campaign performance and streamline processes.

WHAT'S IN IT FOR YOU:

Room for career development

OTHER THINGS THAT YOU NEED TO KNOW:

This is a Full-Time work opportunity.

You'll be asked to work during Eastern Standard Time (EST).

IMPORTANT NOTE:

Application Requirement: Applications with missing requirements will not be acknowledged. Additionally, ensure all documents are in English.