Growth Marketing Lead

About SpendCrypto
SpendCrypto turns Bitcoin, Ether, stable?coins and more into instantly delivered gift cards or virtual Visa/Mastercard for 3,000+ global brands - so you can actually spend your crypto anywhere, in seconds.

What You’ll Do
- Plan, launch and optimise multi?channel campaigns (paid social, search, crypto?native ad networks, email, referral campaigns, viral loops) to drive new users and first transactions.
- Build the content strategy—create content, repurpose long?form blogs into snackable social clips, newsletters, push campaigns and more.
- Partner with crypto wallets, exchanges, influencers and Web3 communities for co?marketing, referral drops and joint PR.
- Use data (GA4, Mixpanel, on?chain analytics, etc) to slice cohorts, uncover aha?moments, crush CAC and lift LTV.

You’re a Fit If You
- 2+ years in performance or growth marketing for fintech, exchange, wallet or high?velocity e?commerce products.
- Speak “crypto” fluently - DeFi, L2s, stable?coins, on?ramp/off?ramp—you can explain it in plain English.
- Are both creative storyteller and data geek; you move fast, measure everything, iterate faster.
- Write crisp, witty English; bonus for additional languages.
- Thrive in remote?first, async, high?trust culture.
- Independent thinker who takes initiative, solves problems autonomously, and thrives without micromanagement

Nice?to?Haves
- Experience promoting affiliate/influencer programs to a global audience.
- Track record growing audiences on X, Reddit, Telegram, etc.
- Familiarity with gift?card, incentive or loyalty businesses.
- Strong experience creating engaging visual content for web and social, including short-form video, memes, motion graphics, and branded assets

Success Looks Like
- 30 days: Audit funnels, ship quick-win experiments, present a 30-day growth roadmap, and initiate outreach to high-potential crypto-native platforms or communities for partnership opportunities.
- 60 days: Launch targeted campaigns and drive engagement through campaign-driven user activation and retention strategies to boost active user count, increase average user spend, and expand overall brand awareness in measurable ways.
- 90 days: Scale proven campaigns, expand paid and organic reach, and deepen user engagement through advanced segmentation, lifecycle marketing, and community-driven initiatives—all guided by a strong, data-driven approach to performance optimization and growth attribution.

Perks & Compensation
- Get paid in crypto (stablecoins, not some obscure token)
- Fully remote, flexible hours - work where you’re happiest.
- Collaborate with a globally distributed, culturally diverse team that brings a range of perspectives to every project

Please do not apply unless you have suitable experience, this isn't suitable for someone without the relevant skills.